INNOV MOUNTAINS: DIGITAL BEST PRACTICES AND PORTAL FOR MOUNTAIN SUSTAINABILITY
Period: July 2016 –
GOALS AND OBJECTIVES
Innov Mountains is an online media portal dedicated to sustainable innovation in mountain areas. It aims to share news about this theme, promote sustainable 4 Seasons Tourism in mountain areas, and offer a space for mountain stakeholders to show how sustainable they are.
The goal is to promote projects and strategies of sustainable development led by French and foreign mountain and valley stakeholders, as much to professionals as to individuals.
How ? By offering them a double online visibility on French and English versions of Innov Mountains, via articles, digital ads or by their online visibility in different site sections. The proposed formats of online advertising can vary : infomercial, advertisement, native advertising (contextualized ad), video, Facebook, sponsored link, etc.
The targeted groups are : transports energy, water, biodiversity, construction, renovation, engineering, architecture, tourism, industry, agriculture, services, etc. Different kinds of public can potentially be interested by our news and other sections : businesses, local authorities, insitutions, associations, NGO, universities, professors, researchers and individuals.
Full details here.
CONTRIBUTION TO MOUNTAIN PROTECTION
Innov Mountains aims to inform people and professionals about to climate change, sustainable development and innovation in mountain and valley areas. Give tools, solutions. For example, promoting 4 seasons Tourism, to show people there are other activities to practice than ski and other seasons to discover :
Or through articles, indicate where are the best sustainable places :
or which are the solutions to natural disasters :
The website will soon be translated in English.
COLLABORATION WITH AUTHORITIES
We have met several institutions and associations in France : Chamber of Commerce and Industry of Grenoble, Commissaire de massifs des Alpes, Mountain Bike Foundation, Moniteurs Cyclistes Français and several companies.
PROMOTION ACROSS A NETWORK
We propose advertising spaces and private services such as video and photo reports, and presents lots of mountain and valley activities (sports, nature, culture, leisure; well being…) in Massifs Tourism. We won’t work with non environmental-friendly professionals/companies nor share their news.