Sunday Afternoons Partners with UIAA’s Respect the Mountains Project
A global leader in technical hats that offer superior protection from the elements, Sunday Afternoons has been redefining what headwear can do for over 25 years. Oregon-based and family-owned, the company has signed on with the UIAA Respect the Mountains (RtM) project to help preserve and protect mountain ecosystems globally. As an official partner, Sunday Afternoons is committed to raising awareness about the RtM movement and will offer sun-protective headwear for sale at events and tradeshows to raise funds for UIAA sustainability projects. Details on RtM events taking place worldwide are available to view on the recently-launched UIAA RtM calendar.
“Partnering with Sunday Afternoons makes sense for the UIAA and particularly its Respect the Mountains movement,” explains Carol Kahoun, project manager at the UIAA. “We value this collaboration as it is becoming a long-term partnership that continues to evolve. In exchanging the know-how on respecting the mountains along with protecting oneself from the elements, especially the sun, both partners learn and extend their reach in spreading these valuable messages.”
Sunday Afternoons CEO Sarah Sameh agrees. “We’re thrilled to join forces with UIAA RtM to help protect outdoor spaces worldwide. Our vision is about so much more than sun-protective gear. We are committed to supporting organizations that protect wild places for generations to come.”
Organizers of worldwide clean-up and educational events, particularly those run by UIAA member associations, are encouraged to register their initiative on the UIAA RtM calendar. The platform helps climbers and mountaineers find mission-driven events and meet-ups taking place near them.
A natural partner for Respect the Mountains, Sunday Afternoons designs products to enhance outdoor adventures with durable, stylish, UPF 50+ sun protective hats and accessories that look as good as they feel. The company’s commitment to sustainability goes beyond its innovative design practices and lifetime guarantee. Of equal importance is a dedication to sustain and support its employees, the environment, and community. To learn more about Sunday Afternoons or shop online, visit their website.
All images courtesy of Sunday Afternoons.